New Course Proposal – IAT 331-3

Interaction and Reception

Interaction Design Stream

School of Interactive Arts and Technology

R.G. Taylor

November 22, 2004

Calendar Information

Course Number: IAT 331

Course Title: Interaction and Reception

Credit Hours: 3 (lecture-tutorial-lab)

Course Description

Audience-driven Interaction design issues are introduced in this course through applied projects integrating sub-cultural theory, Marketing and demographic research as well as Information design modeling within the context of the knowledge economy. Students expand their Communication design knowledge, skills and abilities with increasingly complex and ill-defined design problems. A capstone project integrates diverse theory into an interaction design proposal that begins from a specific audience and is tested within it to propose meaningful interactions for the individual user and the cultural groups to which they belong.

Prerequisite: IAT 230 and Upper division standing.

Recommended: None.

Corequisite: None.

Special Instructions: None.

Course(s) to be dropped if this course is approved:

None.





Rationale for Introduction of this Course

Will this be a required or elective course in the curriculum; probable enrolment when offered?

This is a core required course for the Interaction Design Stream. It is an elective for other streams. The expected registration would be 30 students per offering.

Scheduling and Registration Information

Indicate Semester and Year this course would be first offered and planned frequency of offering thereafter.

First offering: Fall 2005.

Which of your present CFL faculty have the expertise to offer this course? Will the course be taught by sessional or limited term faculty?

SIAT Faculty

Are there any proposed student fees associated with this course other than tuition fees?

No.

Is this course considered a `duplicate' of any current or prior course under the University's duplicate course policy? Specify, as appropriate.

No.

Resource Implications

Note: Senate has approved (S.93-11) that no new course should be approved by Senate until funding has been committed for necessary library materials. Each new course proposal must be accompanied by a library report and, if appropriate, confirmation that funding arrangements have been addressed.

Provide details on how existing instructional resources will be redistributed to accommodate this new course. For instance, will another course be eliminated or will the frequency of offering of other courses be reduced; are there changes in pedagogical style or class sizes that allow for this additional course offering.

This is a core component of the SIAT curriculum.

This course has been running since 2000 in required Techbc and SFU curriculum. It has been library resourced.

Does the course require specialized space or equipment not readily available in the department or university, and if so, how will these resources be provided?

No.

Does this course require computing resources (e.g. hardware, software, network wiring, use of computer laboratory space) and if so, describe how they will be provided.

Software:
Adobe Package: After Effects/ Illustrator, Photoshop and Macromedia Flash

Course Outline

Course Objectives
Learning outcomes expected for students include:

Topics

  1. What is Interaction Design today? (2 weeks)

  2. Advanced Project in Communication and Design (5 weeks)

  3. Theory basis for advanced problem solving in Interaction Design: Knowledge Economy, Sub-Cultures, Ethno-futurism, Cohort Theory, Demographics and marketing, advanced problem solving, change scenarios, information modeling design, advanced communication design, narrative and structuralist language systems (3 weeks)

  4. Application project: (3 weeks).


Project (Lab component)

Software instruction on After Affects.

Grading
Grading will be based on team based course projects.

Recommended Text Books
Hebdige, Dick. Subculture: the meaning of style, Routledge, London, 1979.


Drucker, Peter F. Post-Capitalist Society, Harper, New York, 1994.


Foot, David, K. Boom Bust and Echo 2000, MacFarlane and Ross, Toronto, 1998


Note: These outlines are drafts and are subject to change. Official textbook list should be consulted