Course Number: IAT 331
Course Title: Interaction and Reception
Credit Hours: 3 Vector: 1.5:0:1.5 (lecture-tutorial-lab)
Course
Description
Audience-driven interaction design
issues are introduced through applied projects
integrating sub-cultural theory, Marketing and demographic research
as well as Information design modeling within the context of the
knowledge economy. Students expand their communication design
knowledge, skills and abilities with increasingly complex and
ill-defined design problems. A capstone project integrates diverse
theory into an interaction design proposal that begins from a
specific audience and is tested within it to propose meaningful
interactions for the individual user and the cultural groups to which
they belong.
Prerequisite: Completion of 48 credits, including IAT 230; students with credit for IART 310, 311, or 312 cannot take this course for further credit.
Recommended: None.
Corequisite: None.
Special Instructions: None.
Course(s) to be dropped if this course is approved:
None.
Will this be a required or elective course in the curriculum; probable enrolment when offered?
This is a core required course for the Interaction Design Stream. It is an elective for other streams. The expected registration would be 30 students per offering.
Indicate Semester and Year this course would be first offered and planned frequency of offering thereafter.
First offering: Fall 2005.
Which of your present CFL faculty have the expertise to offer this course? Will the course be taught by sessional or limited term faculty?
SIAT Faculty
Are there any proposed student fees associated with this course other than tuition fees?
No.
Is this course considered a `duplicate' of any current or prior course under the University's duplicate course policy? Specify, as appropriate.
No.
Note: Senate has approved (S.93-11) that no new course should be approved by Senate until funding has been committed for necessary library materials. Each new course proposal must be accompanied by a library report and, if appropriate, confirmation that funding arrangements have been addressed.
Provide details on how existing instructional resources will be redistributed to accommodate this new course. For instance, will another course be eliminated or will the frequency of offering of other courses be reduced; are there changes in pedagogical style or class sizes that allow for this additional course offering.
This course has been running since 2000 in required Tech BC and SFU curricula. It has been library resourced.
Does the course require specialized space or equipment not readily available in the department or university, and if so, how will these resources be provided?
No.
Does this course require computing resources (e.g. hardware, software, network wiring, use of computer laboratory space) and if so, describe how they will be provided.
Software:
Adobe Package: After Effects/ Illustrator, Photoshop and
Macromedia Flash
Understanding of the role of audience in interaction design projects.
Experience in analyzing and evaluating the design of human-centered solutions.
Application of theory to initial design form processing.
What is Interaction Design today? (2 weeks)
Advanced Project in Graphic Communication and Design: Complex Communication Design Topics such as film titles and motion graphics. (3 weeks)
Theory basis for advanced problem solving in Interaction Design: Knowledge Economy, Sub-Cultures, Ethno-futurism, Cohort Theory, Demographics and marketing, advanced problem solving, change scenarios, information modeling design, advanced communication design, narrative and structuralist language systems (3 weeks)
Application project: (5 weeks).
Project (Lab component)
Software instruction on
After Affects.
Grading
Weekly assignment 20 %,
weekly quizzes 20%, major assignment 40%, participation 20%
Recommended Text
Books
Hebdige, Dick. Subculture: the meaning
of style, Routledge, London, 1979.
Drucker, Peter F. Post-Capitalist Society, Harper, New York, 1994.
Foot, David, K. Boom Bust and Echo 2000, MacFarlane and Ross, Toronto, 1998