NOTICE OF INTENT

Joint Major in Communication and Interactive Arts and Technology

SIAT Undergraduate Curriculum Committee
Comm Undergraduate Curriculum Committee

Simon Fraser University

March 27, 2007

Executive Summary

Approval History: SIAT Undergraduate Curriculum Committee: 16 Jan 2007

SIAT School Meeting: 25 Jan 2007

Communications Undergraduate Program Committee: 10 Jan 2007

Communications School Meeting: 14 Feb 2007

Background

Simon Fraser University has committed to expand its programming in new and prospective areas. The Interactive Arts and Technology program is one of such areas providing an interdisciplinary view on design at the intersection of new media, technology and arts. On the other side, a well established program in Communication sees enormous opportunities in the study of both new media and old media transformed by new political, social, technological and economic forces. The meeting point of these two programs covers the area where the challenges of new media and technology are the most profound. The intent of this proposal is to bring together the expertise from these two areas and to allow for a broad and comprehensive undergraduate education at the intersection in the new media, informatics, and design with communications.

  1. Credential to be awarded:

Joint Major, Interactive Arts and Technology/Communication, B.A.

Joint Major, Interactive Arts and Technology/Communication, B.Sc.

Joint Major, Communication/Interactive Arts and Technology, B.A.

  1. Location:

SFU, Surrey and Burnaby Campuses

  1. Faculty/Department/School offering the new program:

School of Interactive Arts and Technology, Faculty of Applied Sciences, and

School of Communication, Faculty of Applied Sciences

  1. Anticipated program start date:

January 2007

  1. Description of proposed program:

a)Aims, goals, and/or objectives

The intent of this proposal is to bring together the expertise from these two areas and to allow for a broad and comprehensive undergraduate education at the intersection in the new media, technology and design with communications, with minimal requirement for new resources.

b)Anticipated contribution to mandate and strategic plan of the institution

The proposed program meshes well with one of the the important dimensions in which our academic programmes should be improved as stated in the President’s Agenda 2005-2009 (Michael Stevenson, June 2005)

c)Target audience

The proposed curriculum will graduate Communications and Interactive Arts and Technology majors with both a new media, technology and design and social science background together with sufficient concentration in field to be gain a special competitive advantage in this new challenging and growing area.

This joint program is responding directly to the growing demand of the current students, recent graduates, and new industries for the specialised design and technical skills in the covered areas while positioned in the broader context of the social and media awareness skills. In addition to the opportunities in the new media industry the graduates will be well prepared for the advanced degrees in areas covering both social and technical aspects of the new media.

d) Content

Lower Division (LD) Requirements

General LD Requirements: 6 required credits

Communications LD Requirements: 24 required credits

Interactive Arts and T18 required credits

Total Lower Division Requirements: 6 General Science + 24 Com + 18 IAT = 48 credits


Upper Division (UD) Requirements

Communication UD Requirements: 18 required credits plus 4 additional credits (total 22 credits)

Interactive Arts and Technology UD Requirements: 21 required credits*

*for BSc option the students must complete 30 credits of UD coursework as specified in the IAT major program


Total Upper Division Requirements: 22 Communications + 21 IAT = 43 credits


Total Requirements

Subtotal: 48 Lower Division + 43 Upper Division = 91 credits

LD or UD Electives: Students will supplement the specified courses to satisfy WQB graduation requirements

UD Electives: 3 credits selected from any university UD courses

Total: 120 credits

Note: Students must obtain a grade of C or higher in all required courses.

University Breadth Requirement:

There are adequate B-Sci and B-SocSci courses in the required courses to satisfy those breadth requirements. However, 6 B-Hum credits will be required to complete the total breadth requirements.

University Writing Intensive Requirement:

University lower division writing intensive requirement is satisfied by required courses CMNS-130 and CMNS 253-3. One elective course must fulfill the upper division writing requirement.

Co-Operative Education

e)Delivery Methods

Since the program is based upon existing courses the standard delivery methods already in place for on campus education, Lecture/Lab/Tutorial, will be used.

f)Linkages between learning outcomes and curriculum design

g)Distinctive characteristics

The schools of Communication and Interactive Arts and Technology have some academic linkages through the study of new media and information technology but have not previously had a formal connection. The proposed new joint major will benefit students who have otherwise been pursuing their interests through major/minor combinations. These interests are better accommodated by an interdisciplinary program.

h)Anticipated completion time

Four years.

i)Enrolment plan for the length of the program

The students will be admitted to the Joint major program from the other programs at SFU or via transfer from other post-secondary institution. The students will be primarily those who were enrolled into the Communication or Interactive Arts and Technology programs and wish to broaden their area of study through the programming in this Joint Program. Students in this category can enrol into the program anytime during their studies once they satisfy the criteria for enrolment into one of the major programs. Another pool of potential students is TechOne program – a cohort program in Faculty of Applied Sciences offered on Surrey campus. The TechOne is a home to students who were admitted directly into one of the major programs in FAS as well as those students who have not decided their major yet.

We will facilitate the enrolment of students into the joint program by providing course offering of Communications courses in Surrey as required by the joint programme (Note: SIAT courses are primarily offered on Surrey campus. To raise the awareness of the SIAT program across broader SFU student community SIAT is exploring the options of offering some of its courses on other campuses especially in the lower division.

We were monitoring an increase of interest in the programming covered by this joint program within the current student population. Based on the current enrolment of students in the respective minor versions of both programs, on the enrolment of students on the upper division courses, and increased inquiries to student advisors we estimate the initial enrolment to be at 25 students. We expect this number to reach 35-40 students.

The substantial interest of existing students indicates that this Joint Program can be a specific program offering that can target a new student audience resulting in the increases enrolment into SFU programs.

j)Policies on student evaluation (degree requirements)

As per general regulations of the University and the Faculty of Applied Sciences.

k) Policies on faculty appointment (minimum qualifications)

Continuing faculty will hold a PhD or equivalent.

l)Policies on program assessment

All academic units at SFU are subject to external review every six years.

k) Level of support and recognition from other post-secondary institutions (including plans for admission and transfer within BC) and relevant regulatory or professional bodies

As per SFU’s transfer credit procedures, students may transfer from BC colleges or universities to enrol into this program. There is no applicable regulatory or professional body in this field in BC.

n)Evidence of student interest and labour market demand

We are monitoring an increase of interest in the Joint Program within the current student body. Based on the current enrolment of students in the respective minor versions of both programs, on the enrolment of students on the upper division courses, and increased inquiries to student advisors we estimate the initial enrolment to be at 25 students. Such students are requesting and will be attracted to the proposed program requiring only 120 credits as opposed to the greater number required in their combination programs.

o)Related programs at SFU and other British Columbia post-secondary institutions

The combination of the two programs is unique in the context of SFU and British Columbia.

  1. Additional Information Required by SFU:

    1. Contact information for the faculty member responsible for program development

Marek Hatala, School of Interactive Arts and Technology, 778-782-7431
Richard Smith, School of Communications, 604 291-5116
Bill Richards, School of Communications, 604 291-4119

    1. Summary of requirements for graduation (courses, project/thesis, etc.)

A minimum of 120 credit hours, including: at the 100-200 level, 48 credits including 6 credits of general science, 24 credits of Communication, and 18 credits of Interactive Arts and Technology; at the 300-400 level, 45 credits including at least 22 credits of upper division Communication and 21 credits of upper division Interactive Arts and Technology . Elective and breadth courses make up the balance of the University’s degree requirements.

    1. Summary of resources (faculty members, space, and equipment) required to implement the program

Minimal additional resources are required. The program can be accommodated with present courses and faculty. No new courses are required.

    1. Brief description of any program and associated resources that will be reduced or eliminated when the new program is introduced

None.